Do you believe that social media generates more good than bad? This has been a popular debate since the increase of social media usage throughout the 20th century. When used correctly, social media can actually be a good thing but the right techniques and strategies need to be applied. As seen many times over and over again, social media has been a tool used to change lives on a grand scale, both financially and mentally.
The effects of social media on a small business can be astounding. All it takes is one viral post for a company's metrics to see great change. As of 2021, 79% of Americans have social media accounts, which has made social media a new and popular way to network and make profit.
For example, platforms such as Instagram, Facebook, and Tik Tok are oftentimes used as a source to find qualified professionals like Influencers and/or brand ambassadors to advertise and promote products. This strategy is commonly used to increase customer engagement and outreach.
There are tons of benefits from incorporating a routine of websites and social media sites. Some of these benefits include an increase in brand awareness, an increase in the number of new customers, an increase in website traffic, and overall sales. There are also great enhancements that can be achieved if used correctly, such as enhanced relationships with customers and the enhanced ability to reach customers on a global scale. Detailing further, social media allows for potential growth in both customers and sales.
Listed below are three key ways that social media marketing can help small businesses and startups achieve an increase in customers and sales:
Generates Brand Awareness
There are a few ways to generate brand awareness like partnering with influencers or taking advantage of social media features such as retargeting ads. Retargeting ads is a way for brands to re-engage users who have left the website before making a purchase. Sometimes all it takes is a simple reminder to win a customer over. If the product is in the customer's sight, it is ten times more likely to be on their mind. If you have an influencer or brand ambassador showcase your product or service, you are able to easily target your prime audience by getting the product or service in direct sight. These options can help tremendously with brand awareness and exposure.
Increases Website Traffic
Customers should be able to have direct access to your company website through your companies’ social account. This direct link can increase the quality and quantity of inbound traffic without having to solely rely on using SEO or being found through Google Search.
Social media accounts are a crucial part of social selling, which is simply the process of gaining a new contact or follower as a customer. As the number of people using social media continues to grow, social selling techniques continue to evolve and gain increasing popularity for product search and ecommerce.
Now, it can be hard to manage an upcoming business and every aspect of it but social media is an important component. Therefore, in addition to the importance of having a social media presence, it is also important to stay consistent with marketing strategies and techniques. Simple Social Success is a social media marketing management company that was created to make the social selling process easier for small businesses and startups.