The Magic Behind Influencer Marketing

Influencer Marketing is one of the best ways to build trust with customers online. Many companies such as EOS, Nike, Chanel, Chipotle, Walmart, and hundreds of others have used influencer marketing to help reach their target audience and expand product awareness. Even small businesses can use influencer marketing to expose their brand to different platforms and followings because influencers come in a variety of forms. Mega-influencers aren’t the only ones that exist. There are also micro- influencers and nano influencers. Therefore, if you have a small business then investing in a micro- influencer could do your company a lot of justice since a top tier influencer might be too expensive.


Here are three reasons why you NEED to incorporate influencer marketing into your business:


Delivers high return on Investment


Influencer and ambassador campaigns generate about $6.50 for every $1.00 spent. After doing the math, that is 6.5X percent return on investment which is 650% more than the traditional methods of advertising. Influencer marketing has an impressive return on investment that is 11X times higher than traditional advertising.


People rely on influencers


Consumers still rely on friends to make purchase recommendations, but influencers hold almost as much sway when it comes to what people choose to buy. While 56 percent of people rely on friends to recommend brands, 49 percent also rely on influencers. Social media is essential for brands that want to grow revenue. However, the benefits of influencer marketing don’t stop there. Influencer marketing is an effective way to build brand awareness and increase sales because ambassadors add an authentic, trustworthy voice to your brand that is more effective than traditional advertising. A small group of influencers can increase brand awareness and revenue through referral sales, Amazon product reviews, social media posts and followers, and blog posts.


Social media starts the buying process


As stated earlier, influencers have such a large reach because consumers now go to social media for advice on what to buy. According to Forbes, Eighty-six percent of women look at social media before they make a purchase. Why? You may ask. It's because influencers tell them what’s out there. Nielsen also found that 92 percent of consumers favor a personal recommendation over a paid advertisement. Family, friends, and influencers have a better chance of convincing someone to buy than traditional advertising does.




A recent study done by EOS is the perfect example of how effective influencer marketing can be. EOS lip balm marketing was successful in leveraging a wide variety of influencer tiers. The results concluded that Mega-influencers performed well, with three of the six performing higher than the campaign engagement rate average. Nano- and micro-influencers performed better on average (3.2%) than mid-tier and macro-influencers (2.4%). Many of the influencers were long-time collaborators, with EOS likely recognizing the importance of associating the right personalities with their brand over time. Some of these influencers included Aspyn Ovard, Adelaine Morin and Julia Fodor just to name a few. The great result of the EOS campaign included an increase of Purchase intent. Purchase intent increases by 2.7 times when consumers are exposed to brand tweets, but that rises to 5.2 times when the brand tweets are combined with influencer content. One thing that is important to note here is that the numbers don't lie.



Here are three ways that influencer marketing can be used to propel your brand through social media:


Reach Your Target Audience


Influencer Marketing should improve your content strategy by embellishing creative posts while generating a positive increase in engagement. This form of advertisement works well in situations where you've run out of content ideas or simply need some quality content to publish on your social pages. By sharing influencer content, you can also help fill in the gaps of your own content schedule and goals.


By using relevant influencers, your content is placed in front of social users that are already interested in your niche. You shouldn't have to spend additional funds on testing and finding your audience because the influencer has already fostered this audience on social media for you.


Improve Brand Awareness


Influencer marketing can provide an increase in brand awareness through driving positive engagement , interactions and website traffic. Influencers have developed a relationship inquiring trust and credibility with their followers, which will help provide vast visibility and reach for your brand. People have great respect for their content and recommendations.

By sharing an influencer's content, you'll soon gain their attention and they'll begin sharing yours, putting your message in front of an actively engaged audience. Detailing further, influencer marketing can greatly expand your reach and positioning online. Social users will begin to know more about your brand, your story, who you are, and the solutions you offer.


Builds Partnerships


Connecting and engaging with an influencer can be the start of a powerful relationship. When you're in it for the long-haul, you never know where these connections could end. Furthermore, the key to maximizing influencer strategy is ensuring that you're providing valuable content that adds to their social media presence also, ensuring value on both sides.

Possible joint-ventures, live events, and other opportunities may be in the works.


In conclusion, if you partner with a mid-tier, top- tier, or nano influencer, these partnerships can result in an increase in followers and revenue.





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