The Fruits of One's Labor: The Importance of Consistency

Did you know that Michael Jordan didn’t make the middle school basketball team? Instead of discouraging him, this failed attempt fueled him with motivation and led him to practice everyday during the summer so he could try out again for his high school basketball team. Now, Michael Jordan is known as one of the greatest basketball players of all time but it took years of practice before he earned himself a spot as one of the greatest in history. His hard work and consistency throughout the summer of 1978 resulted in him landing a spot on his high school junior varsity team. Many would be shocked to know that he wasn’t your typical varsity starter basketball player in high school. He didn’t make varsity until his sophomore year.




“Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it.”

― Michael Jordan


This leads me to discuss the importance of consistency in your company’s social media presence, brand messaging, content posting and creating. These days, especially since the start of the pandemic, social media has become a prime way to advertise and market a business. Therefore, it is extremely important and crucial that one be consistent in voice, visual branding, and content posting to reap the fruits of or benefits of social media. The overall goal should be to develop your brand online so that your audience knows what to expect from your company and is drawn to it by what you post. Over time, if done correctly and consistently, a consistent social media will result in your audience discovering you.


The list below should entice you to take your social media page more seriously. See a list of 10 different ways on how consistency positively impacts a business:


  1. Builds Credibility

  2. Builds Reputation

  3. Consistent Social Media Posting Develops Relationships

  4. Creates Brand Trust

  5. Encourages customer engagement and retention

  6. Helps develop a brands voice

  7. Increase in customer engagement

  8. Increase industry authority

  9. Makes it easier to track and improve content strategy

  10. Positive Impact to the company’s bottom line


Entrepreneurs are known to overwork and spend long hours on their small business because they want to see the fruits of their labor. It can be extremely hard to manage and grow every aspect of a company, which is why Simple Social Success wants to help. At Simple Social Success, we pride ourselves on unique marketing strategies. We want to help your business grow and see an enhancement of your companies’ social media presence because this will have a direct impact on important metrics such as brand awareness, customer engagement and outreach, content posting, and visual branding. Just as stated above, it takes consistency in hard work to either maintain or continue to improve a company’s social media presence and positive customer engagement.


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